Bet365 Set to Join European Contingent in U.S. Sports Betting Market

Another European online sports gambling business, bet365, is currently attempting to combine William Hill and Paddy Power Betfair/FanDuel in what’s becoming a ferociously competitive and heavily European-influenced New Jersey sports gambling marketplace.

According to a letter the newly opened Hard Rock using an estimated 23 million customers worldwide, are seeking to provide sports betting from the New Jersey resort city. The organization, with headquarters in Stoke-on-Trent in England, would serve as risk manager and betting-platform provider.

The correspondence suggests two parties signed a letter of intent on June 19, but neither issue has commented about the deal. State officials signed off on a part of the partnership while bet365 functions to receive its license to operate in New 36, however, the acceptance is valid only until July 31.

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